In the second evening of Tallinn Fashion Week, we saw a lot of Scandinavian minimalistic collections and two really powerful girl-army collections. All these five collections were totally different from each other and I thinks it’s really important in our little country to find your audience and right target group.
My all time favorite has always been the gorgeous Iris Janvier girl-duo. Iris Janvier brought in the catwalk a huge girl army and we didn’t have to disappoint for a second because the show was amazing. I never get enough of seeing their coats and jackets because they always surprise with the colors. Like in this AW16 collection, we saw basic winter colors gray, black and dark blue but also green and orange. Iris Janvier collection was timeless, feminine and still urban as I like it! PS! I need that light blue jacket!
My biggest surprise in Thursday evening was Diana Arno. First of all, her video, in the beginning, was so dark yet so fashionable and feminine and my hopes were getting high already by seeing it. And again I was so surprised when the show started because Diana Arna show was styled with perfection. These air force theme details gave so much manpower to the show because DA clothes are mostly made of lace and silk. Again I have to mention that her winter coats were so cool. I especially liked these colorful furry details on pockets. Really well done!
Piret Ilves is the master of keeping her style minimalistic and clean. I love that she brought to us new cuts and pastel tones for the winter season. Just because everyone is wearing black in the winter doesn’t mean that we all have to. I think when I saw that long beige jacket on the runway I was already sold. Beautiful cut and I don’t have anything like this is my wardrobe yet!
Anu Hint collection was really Scandinavian and minimalistic. She was actually my teacher at my college time and I’m happy to see that she is still continueing that ethnographical vibe in her collections. That collection like Whitetail collection is really eco-friendly and sustainable. I think that’s really important nowadays when we all are wearing mass brands clothes!
Katre Arula collection was really fresh and summerish. We all felt like being at the folk festival and enjoying the summer vibe. For me, this collection was too ethnic and colorful but I’m really sure that she has her own audience in Estonia!