As I have heard it before the rumers were true – my idol Beyoncé is the new face of H&M global summer campaign.
Rumours began her dancers, Kimberly Gipson, tweeted (then deleted) the following comment about the shoot: “First day of trial in the Bahamas! H&M all set … go.” So since then I have waited to hear something about on H&M Facebook page, but nothing until today.
Also I read on Telegraph fashion news that Beyoncé love H&M photoshoot in the Bahamas:
“I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island,” says Beyoncé. “It felt more like making a video than a commercial.”
And Beyoncé even had put herself into the design, so can’t wait to buy those summer peaces. Unfortunetly this collection we can’t buy yet in Estonia, but Helsinki or Stockholm is not that far!
**
Nagu ma olin juba jaanuris kõlakaid kuulnud, siis need osutusidki tõeks – Beyoncé, minu iidol, ongi H&M uue ülemaailmse suve kampaania reklaamnägu.
Kuulujutud said muidugi alguse sellest kui üks tema tantsijatest, Kimberly Gipson, tweetis (hiljem ta küll kustutas selle) sellise kommentaari pildistamise kohta: “Esimene päev pildistamisel Bahamal! H&M on valmis.. läks lahti!. Sellest ajast peale olen oodanud, et H&M Facebooki lehele ilmuks mingisugune uudis selle kohta. Ja täna see uudis lõpuks tuli!
Lugesin lisaks Telegraph’i moeuudistest, et Beyoncé’le väga meeldis see pildistamine Bahama saarel. Talle on alati meeldinud, et H&M rõhk on pandud lõbusale ja taskukohasele moele. Beyoncé väga meeldis pildistamise kontseptsioon ning ta arvas, et see oli kokku võttes ilus pildistamine troopilisel saarel. Ühtlasi tundus talle see rohkem video tegemisena kui reklaamina.
Photo and text: Telegraph.co.uk
