H&M launches its first ever collaboration with a lingerie brand – the trailblazing Amsterdam-based Love Stories. Created in 2013 by the multi-talented founder Marloes Hoedeman, Love Stories is known for their eclectic prints, mix-and-match approach and comfortable designs.
It’ll be a womenswear capsule collection featuring a gorgeous and comfortable range of bralettes, briefs and thongs along with sleepwear, an eye mask, socks and travel pouches in lace, satin and soft polyamide. I picked out 4 of my favourite pieces from this fun effortless collection and of course my favourites are in dusty pink floral ones. I like the word LOVE popping out on these pieces and this sporty casual vibe is one thing what I love the most in this collaboration. There are also leopard print and stars mixed with lace, athletic stripes and ruffled edges and find it so edgy and cool.
For you my lovely readers, this H&M x Love Stories collection will be available in selected stores (every store that sells women lingerie) worldwide as well as online from 9th of August.